We wanted to offer oral care products that were both well-designed and effective to keep your mouth at its healthiest so you can feel your best. We also wanted our products to prevent dental problems that other brands don’t, like gum recession—something that affects nearly half of all adults in the U.S.

We talked to leading industry experts and learned that oral health routines are most effective when they’re tailored to each unique mouth. So we created a sonic toothbrush with customizable settings and a subscription service to simplify our customers’ lives with high quality brush heads and automatic refills.

Brand name electric toothbrushes sold at retail stores and online have gone through multiple markups. By selling to you directly, we can offer all of our oral products at a great value and provide you with a complete oral care solution at less than the cost of just one leading brand name sonic toothbrush. Our toothbrush is also covered by a lifetime warranty while continuously enrolled in an auto-refill plan.